More than ever, in the LTE era, lengthy service introduction cycles often mean missed revenue opportunities and potential customer losses. This has placed accelerating time to market on the top priority list for most mobile operators.
This white paper examines how operators can evolve their revenue generating infrastructure to accelerate time to market and maximize revenue opportunities.
It highlights operator examples such as T-Mobile and Orange, and discusses:
- The importance of a centralized offer catalog in achieving faster time to market
- The central role of convergent real-time charging
- The impact of real-time, on-device customer engagement and timely offers