Telefónica has selected Amdocs data management services for an operational data store solution at its operations in Chile and Peru.
Amdocs' data management services is one component of Amdocs' just-enhanced big data analytics portfolio that enables service providers to collect, store and gain actionable business insi
For Telefónica Chile and Telefónica Peru, Amdocs will implement an operational data store that aggregates data from multiple operational sources including charging, collections, ordering, customer management and enterprise product catalog.
Using the communications-specific Amdocs Logical Data Model (aLDM) to map and correlate data into a 360-degree view of the customer, the data store gives Telefónica the ability to produce on-demand a range of analytic dashboards and prepackaged reports to drive faster and more informed decision-making.
Also, Amdocs has unveiled new communications-specific applications that allow service providers to aggregate data from multiple marketing, network and customer care sources, and generate business and customer insights with actionable recommendations.
These include the Amdocs High Definition Marketing Analytics which includes multi-channel engagement and interfaces into the service provider's product catalog and campaign management systems; Amdocs Deep Network Analytics which helps service providers to more effectively target their network capital expenditure towards more valuable customers; and Amdocs Consumer and Business Satisfaction Analytics spans a wide array of data sources which allows executives to break down the siloed approach of different business units.