Adknowledge has entered into a strategic alliance with Axiata Digital Advertising to form Adknowledge Asia Pacific.
The venture aims to boost Adknowledge’s expansion plans in the region and strengthen Axiata’s mobile advertising presence among the region’s more than two billion users.
Immediate target markets are Singapore, Malaysia, Indonesia, Hong Kong and India with plans to create a business presence in several other Asia Pacific countries over the next 18 months.
Adknowledge will work with businesses, advertising agencies and app developers in Asia Pacific to provide data-driven advertising strategies that raise brand awareness, as well as drive sales and app installs through digital video, mobile and social media marketing.
The company’s technology is expected to enhance mobile advertising in Asia Pacific by offering less intrusive and more intuitive solutions, turning advertising into a contextual service rather than a business proposition.
“We believe this partnership will ensure that consumers see more relevant, targeted ads,” said Axiata president and group CEO Jamaludin Ibrahim. “That means a better experience for them, and more efficient, intelligent ad buys for brands and agencies.”
According to eMarketer, the Asia Pacific region boasts the second-biggest share of global digital ad spend, with an estimated $47 billion to be spent on digital advertising in 2015.