Commentary

As live mobile video streaming grows, regulating ads will be a major challenge

Matthew Bailey/Ovum

Branded content will be a significant monetization opportunity for live video, but transparency will be vital

Matthew Bailey/Ovum

Branded content will be a significant monetization opportunity for live video, but transparency will be vital

Dimitris Mavrakis/Ovum

The Swedish vendor may struggle to retain its “premium” brand in the new market