Mobile operators play a significant role as many launched their own subscription video services
Data offload? There's an app for that
June 24, 2011
CommunicAsia2011 Show Daily
Swedish wireless connectivity software provider Birdstep Technology is showcasing its new advanced connection management app that enables easier mobile broadband data traffic offload and roaming for both operators and users.
EasyConnect Mobile IP is a flexible, seamless roaming solution that allows Android devices to switch automatically between Wi-Fi and cellular networks without dropping active sessions.
EasyConnect essentially works as a connection manager app that decides which network to use based on operator-set parameters (data load, signal strength, etc.) to deliver the best connection for the end-user while managing the operator’s traffic load in a cell.
The EasyConnect app can roam not only between an operator’s own hotspots, but also any Wi-Fi hotspot operator with which the cellco has a roaming agreement, said Robert Berg, EasyConnect EMEA sales director at Birdstep.
“You can roam to preferred networks, or you can even work with brokers like iPass and Boingo,” he told the Show Daily.
Berg added that EasyConnect can also enable international Wi-Fi roaming for business users. Berg said that EasyConnect differs from other connection manager clients in that operators can manage different devices with the same client on different networks, including Wi-Fi, 3G and Wimax.
EasyConnect also helps improve the relationship with the end-user not only by improving the connectivity experience, but also by including software that lets both prepaid and postpaid users keep track of data usage and costs in real time.
Birdstep is in the Swedish Pavilion at Stand BJ2-01.