Digital services a top draw for Singapore students

eGov Innovation editors
09 Dec 2014
00:00

A large majority of university-bound students (85%) in Singapore believe that digital capabilities are a top determinant in choosing which university to attend.

Accenture surveyed 1,500 students in Australia, India, Singapore, the United Kingdom and the United States. The survey found the strong demand for digital capabilities carried over to students currently attending a university as well as recent graduates.

Examples include integration of technology into classrooms, virtual coursework and online classes. But some 70% of respondents are calling for greater access to digital tools for learning and content delivery.

“Our research revealed that as universities compete to attract students, digital capabilities are a major draw,” said Ryan Oakes, who leads Accenture’s education practice. “Like successful government programs and businesses, universities need to rise to the challenge of addressing demands for digital services among current and prospective students.”

Most students also considered alternatives before deciding to attend university, with 54% of respondents saying cost is a big reason. The concern over cost was fairly consistent across the five countries, cited by 54% in Australia, 48% in India, 53% in Singapore, 59% in the United Kingdom and 55% in the United States.

University websites were considered the most valuable source of information for university-bound students in four of the five countries, with the exception of Australia, where a higher percentage of students rated “university visits/open houses” as the most useful information source.

“In most countries we studied, the online channel is favored by students as an information source, but we also found significant numbers of students relying on more traditional sources, including visits, open houses, guidance counselors and teachers, and friends and family,” added Oakes.

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