Enterprise mobility services for APAC SMEs

Peter Hum, Cheryl Lim and Farhan Rashid
12 Mar 2013
00:00
Often, specialist advice may be required to put in place the foundations of mobile expense management (MEM) – optimized mobility expenditures through establishing a complete mobile spend management framework consisting of business intelligence reporting and analytics, professional consultation to introduce cost-savings measures (like adopting least cost tariff plans for the enterprise’s usage patterns), and sustained long-term improvements/savings through putting the right business processes in place.
Another is device management, which is concerned with usage, support and governance of mobility devices. The tools required to manage these devices may be entirely new to the enterprise. Examples include mobile device provisioning and decommissioning (mobile device management or MDM), mobile document and content control (mobile content management), mobile email connectivity and usage compliance (mobile email management), mobile application downloads and usage (mobile application management), mobile encryption protocols and corporate security connectivity standards (mobile security management), mobile help desk availability (mobile help desk management), and finally, real-time on-device mobile cost usage monitoring and control with location intelligence alerts and tracking (rTEM).
In terms of value to the enterprise, EMM covers the range from MEM which has very specific impact (savings on mobility expenditure) to security and application management which has wider implications and impacts multiple areas of the enterprise.
Opportunity for Asian operators
The best-positioned operators have trusted business relationships already in place and should pursue an account-centric approach that displays the tangible benefits their services can bring to prospective enterprise clients.
While this approach – involving a suite of solutions and account management – is appropriate for targeting large corporate/MNC accounts, it may be only a starting point given the challenges in the Asian markets where a sizeable proportion of enterprises are small- and medium-sized (SMEs).
This has several implications. First, SMEs’ smaller scale would require the enterprise-grade solutions be scaled down to fit their budgets and needs. Cloud-based managed services could be a cost-effective way to deliver these services and mobile service operators may need corporate IT expertise to set up these services.

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