LTE in Japan: competitive but confusing

LTE in Japan: competitive but confusing

Dianne Northfield/Tolaga Research  |   April 03, 2012
Japan is one of the leading nations in the Asia Pacific in terms of LTE deployments, with four operators having launched commercial services, while KDDI will join its competitors with its own LTE offering this month. Market leader NTT DoCoMo was the first entrant in the market in December 2010 and the carrier recently announced the signing up of two million LTE subscribers. More recently, Softbank and eMobile (eAccess) have deployed commercial networks while the Internet Initiative of Japan (IIJ) is providing services as an MVNO using DoCoMo’s network.
 
DoCoMo has since adopted rather complicated pricing and discount plans. Through September of 2012, all LTE downlinks will be offered at a maximum of 75Mbps. According to DoCoMo, from October 2012, downlink rates for users who exceed 7GB of data usage in a given month will be reduced to a maximum of 128kbps for the remainder of that month. Continued service at a maximum 75Mbps will be available for an additional charge of JPY 2,625 ($30), including tax, for each 2GB of additional data required. The Xi Packet Flat Rate service is priced at JPY 4,140 ($50) increasing to JPY5,985 in May this year. In comparison, DoCoMo’s highest 3G FOMA service offers a downlink speed of 7.2Mbps and it is also priced at JPY5,985.
 
The Xi Packet Flat Rate Double service is a two-tiered service with charges for data allowances stepped as follows:
• November 2011 to April 2012 JPY2,100 to JPY4935 (Free data allowance 5,000KB)
• From May 2012 JPY2,100 to JPY6510
 
DoCoMo Xi Flat-Rate Double pricing summary
Price (JPY)
Data Allowance
2,500
Up to 9.5MB (expressed as 9,524KB by DoCoMo)
0.2625/KB
Up to 24.8MB (expressed as 24,800NB by DoCoMo)
4,935
7GB
6,510
Above 7GB including JPY2,625 per every 2GB
 
Although Softbank's 5GB cap is lower than that offered by DoCoMo, the operator is offering indefinite discounts for users that sign up to its service by April 2012 (JPY 4,980 with a two-year contract). In contrast, DoCoMo's staged discounted plans will be discontinued from May 2012.
 
SoftBank is also using an unlimited promotion plan which will run until October 2012. After this, once users reach the 5GB limit they will be throttled to 128kbps or there is an option to purchase an additional 2GB for JPY 2,625. In addition, Softbank subscribers with an existing smartphone or tablet device contract receive a significant discount (JPY3,880 total cost) which again, will remain in place if users sign up before April 2012.                   
 
12

Bigbox

TelcoStrat 288

TELCO STRATEGIES CONFERENCE
May 7-8, Jakarta
Join telco CxOs from around Asia to discuss:
• Changing the way telcos operate
• New service offerings
• Restructuring for innovation
See the conference agenda >>

Ericsson has been in Asia for more than 100 years and will continue to drive technology and services leadership in order to bring the best mobile experiences to end users

SignUpTAenews

Frontpage Content by Category with Image

Activists petition for the withdrawal of the Newborn-to-Toddler Apptivity Seat

 

Telecomasia.net full website

© 2012 Questex Asia Ltd., a Questex Media Group company. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster.