Maxis earnings hit by pricing initiatives

Dylan Bushell-Embling
24 Jul 2014
00:00

Malaysia’s Maxis has reported service revenue for the second quarter of 2.05 billion ringgit ($647.1 million), down 4.1% year-on-year but up 0.6% sequentially.

Net profit fell 14.3% year-on-year to 480 million ringgit, with the operator’s profit margin declining 1.3 percentage points to 23.1%.

Maxis CEO Morten Lundal commented that the quarterly results were in line with expectations. “Our numbers in Q2 are as expected as we continue with our transformation initiatives,” he said.

The operator has recently introduced unlimited call and SMS plans, rationalized data pricing and new discount roaming packages.

“We took some hit in our revenues due to all these changes, but we are also seeing the positive response this has generated,” Lundal said. “As we go along this year, customers are going to see more product launches that substantiate our commitment to delivering a worry free internet experience.”

Mobile revenue fell 5% year-on-year, but was up 0.3% from the previous quarter. Maxis reported stable blended ARPU of 50 ringgit, and a slight increase in MoU to 161. Data’s share of mobile revenue was 29% for the quarter.

Lundal said Maxis had made good progress with its network modernization during the quarter, investing 155 million ringgit in capital expenditure over the period. The operator expects that its 3G population coverage will reach 88% by the end of the year.

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