Ooyala video player bundles with Youbora analytics

Staff writer
26 May 2015
00:00

Ooyala has partnered with Nice People At Work (NPAW) to integrate its video player with Youbora Analytics Quality-of-Service (QoS) platform.

With this integration, video publishers can now monitor and improve video stream quality, thereby boosting video engagement and monetization.

The integration with NPAW is a separate, yet complementary product to Ooyala’s audience analytics solution — Ooyala IQ — that provides a complete 360-degree view of content performance and audience engagement.

Adding QoS analytics arms customers with even more actionable intelligence with which to build a viable and lucrative business with video.

Youbora Analytics accesses data directly from the Ooyala video player and provides an intuitive interface that makes critical information easily accessible to guide decision-making.

Using the Youbora Analytics platform, customers can drill down to view the quality of video streams by individual user, IP address, transaction or via historical information, empowering customer service agents to pinpoint and resolve issues quickly.

With the integration, customers can now monitor key stream quality metrics such as buffer ratios, exits before video starts (EBVS), join times, play failures, bitrates and interruptions. They can also analyze performance by geography and track engagement levels against quality improvements.

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