Sky selects MediationZone for business intelligence

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UK subscription TV operator Sky has selected DigitalRoute's MediationZone as its primary data integration platform for corporate business intelligence.

Sky first began using MediationZone in 2007 as a strategic mediation system. The platform was expanded to also cover data integration for strategic products at the end of 2008.

The latest upgrade also made the product a component in Sky's tailored advertising solution.

MediationZone has now replaced all existing mediation systems across Sky's business, DigitalRoute said.

“DigitalRoute presented a persuasive vision for the tool and its capabilities outside the traditional mediation space,” Sky business intelligence manager Avi Marco said.