Vendor demonstrates use of VCSELs in links longer than 100m at 100G
Telcos react to data price challenge
July 27, 2011
More than half of global mobile operators have now ditched all-you-can eat price plans, as they begin to respond to the challenge of surging demand for data services, research by Allot Communications shows.
The network optimization firm found 51% of global carriers don’t offer unlimited plans, preferring instead to deploy application-aware or volume-based pricing models. Allot’s research found that 32% of operators had deployed app-aware billing by end 1H11, and 89% models including volume or service plan top-ups.
Allot’s regular data usage figures highlight the need for operators to focus on innovative pricing models. Mobile data bandwidth usage grew by 77% in the first half alone – equivalent to a CAGR of 213% - due mostly to a 93% surge in video streaming.
Rami Hadar, Allot’s president and chief, says operators are being challenged by rapid growth in over-the-top applications like Google’s YouTube – which alone consumed 52% of global mobile video streaming bandwidth in 1H11 - but are beginning to fight back. “We are seeing operators taking the opportunity to evolve their service plans, away from ‘unlimited’ and towards application-aware models in order to meet this challenge,” he notes.
While video streaming remains the top-ranked application with an overall market share of 39% at end 1H11, it is voice over IP and instant messaging that stole the crown of fastest-growing application. Allot’s figures show the segment’s share of mobile bandwidth usage grew 101% in the first six months of 2011, giving it a market share of 4% by end-June.
File sharing accounted for 29% of mobile data usage during the period, with web browsing third on 25%.
Allot’s research – based on figures from global carriers with a combined user base of 250 million – also shows that Apple’s App Store remains by far the largest user of mobile data bandwidth, generating 84% of app download traffic in the first half of the year.
However, while Google’s Android store lagged in terms of overall data traffic (13%), it enjoyed the fastest growth in download traffic, growing the figure 196% in the six months to end-June.