Telstra Mobile combats churn with SAS

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Using SAS Enterprise Miner, Telstra Mobile was able to develop an effective and accurately targeted customer retention campaign. This also provided customer loyalty benefits resulting in continued service provision from Telstra Mobile.

The predictive ability of the SAS Enterprise Miner solution within Telstra Mobile gives CRM staff the opportunity to work with product and service units in developing new strategies. It also assists in identifying customers or customer groups that need to be informed of new services.