YOU On Demand Holdings entered into an expanded distribution agreement with Huawei Software Technologies, where both companies shall leverage their respective expertise, technology and infrastructure to provide YOD-branded true / transactional (TVOD) and subscription (SVOD) video-on-demand offerings in mainland China.
Using Huawei's InTouch Service Delivery Platform (SDP), the partnership will offer YOU On Demand the ability to improve the end-users' experience, accelerate time-to-market of YOD's new services and increase revenue with tools and information that will boost YOD's ability to seize market opportunities and increase subscriber growth.
The Huawei SDP Partnership is a cooperative alliance that empowers telecom operators to distribute content, communication and entertainment services by hosting and offering E2E management services and a bridge to content owners and distributers, like YOU On Demand.
By providing an integrated broadcast control and content service platform along with video on-demand operations services, the Huawei SDP would be akin in functionality to Apple's iTunes distribution platform but with additional back-end billing and operational support.
The SVOD zone will provide a total of 384 SVOD Hollywood and Chinese movies, including up to 120 at any given time with a guaranteed 20% refresh update (i.e., 24 movies) every month.
"This partnership signifies the proliferation of YOU On Demand's Pay Content Group, which includes subscription-based and single-use transactional services, and allows YOU On Demand to work with Huawei's telecom partners through Huawei's fully-realized value-added-service ecosystem," said Mingcheng Tao, CEO of YOU On Demand.