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<‾xml:namespace prefix = o ns = 'urn:schemas-microsoft-com:office:office' />David Sharpley, VP for product marketing at Oracle Communications, give Telecom Asia and a preview of its new platform it will introduce this week that allows service providers to enhance performance of app and partner platforms and accelerate time-to-market for new services

TelecomAsia: How will BEA Systems fit into Oracle's overall middleware software strategy‾

David Sharpley The addition of BEA products to the Oracle Fusion Middleware Suite will accelerate innovation in our product offerings and help our customers strategically implement middleware to more easily build, deploy, and manage applications in a secure environment.

What can we expect at your SDP ISV Summit‾

Oracle continues its investment in providing comprehensive service delivery solutions to global communications service providers. In one interactive session, attendees at the <‾xml:namespace prefix = st1 ns = 'urn:schemas-microsoft-com:office:smarttags' />Summit can hear about our latest service delivery solutions integrated with BEA WebLogic communications platform, innovative solutions from our partner ecosystem and customer successes.

There is also an interactive exhibition session that will feature third-party partner services as well as the Oracle service delivery experience demonstration that features an integrated walkthrough of partner ecosystem services on a self-contained, standards-based software platform that runs on commercially available hardware.

This Summit is free for Asia-Pacific communications service providers and Oracle partners. To register, please contact alita.wong@oracle.com. 

Attendees are also invited to visit the Oracle Communications demo suite at the Broadband World Forum Asia, to be held July 15-18. To register for your complimentary Exhibits PLUS pass, please visit www.iec.org/events/2008/bbwf_asia/vip_pass/oracle.html.

There's much confusion about IMS vs SDP. What strategy are you encouraging your clients to take‾

We view IMS and SDP as highly complementary. Oracle's pragmatic approach to IMS leverages the Oracle Communications service delivery set of products. These represent a standards-based software environment that enables operators to rapidly deliver new IP multimedia and converged services incrementally on existing network infrastructures, while they build out their next-generation networks.

This approach enables operators to differentiate their service offerings and meet customer expectations today without relying on hard-coded monolithic architectures. It is also independent of the pace of their network modernization plans.

What is the key attraction for telcos to move to SDP‾

The concept of SDP has evolved from basic content delivery to a method for integrating legacy and IP-based networks to a way that drives new revenues by exposing the communications network to third-party application developers.  Operators need to address today's SDP, which includes all of these components, as well as the ability to integrate smoothly with business and operational support systems to easily activate services, manage subscriber data and bill for services. 

What is Oracle's key objective at the BBWF‾

To showcase Oracle Communications' complete, open and integrated footprint, vision and strategy in the industry.  With many customers and partners in this region, this is a great chance to network and find potential collaboration opportunities with communications trendsetters in the region.