December 13, 2011
The white paper gives an overview of marketing with mobile barcodes, with concentration on cross media engagement

October 21, 2011
telecomasia.net
First privacy policy of its kind address core privacy issues

September 19, 2011
telecomasia.net
Hu Yanping and Tony Chen to oversee the council’s initiatives

August 19, 2011
telecomasia.net
Marcio Chaer will be focusing on education, metrics and privacy

June 09, 2011
Mobile Marketing Association
Mobile marketing sector transformed by consumer trends

May 05, 2011
MMA CEO Greg Stuart says telcos in danger of being left out of billion-dollar marketing-advertising space because it's not 'big enough to matter now' . Hundreds of billion available if telcos 'pay attention' ( 5 min 10 sec)

April 27, 2011
telecomasia.net
Blyk, Euro RSCG, Google, InMobi, Maxis executives join regional steering team

March 25, 2011
telecomasia.net
Guidelines provide measures of acceptable and unacceptable practices for US carriers

January 03, 2011
telecomasia.net
The MMA's annual take on top industry predictions for mobile marketing in the Asia Pacific region

December 24, 2010
Goal: to create workable guidelines on how cellcos share data with advertisers

November 29, 2010
telecomasia.net
Including regional heads from Microsoft, InMobi and Ogilvy

September 14, 2010
Mobile Apps Xchange
Users of DoCoMo e-cash top 15m, Latest Android 2.2 smartphone debuts in Hong Kong, MMA launches mobile marketing program in Singapore

August 17, 2010
This whitepaper is to educate the industry about the experimentation of oversize mobile ad units used on mobile devices, especially smartphones

August 16, 2010
telecomasia.net
Former TIM Brasil executive to head MMA’s support of the region’s mobile marketing ecosystem

March 24, 2010
Mobile Apps Xchange
A penetration rate of 4-5% on ring-back tone advertising makes it the single most powerful marketing medium on the mobile handset.