Google reveals Hong Kong's smartphone habits

31 Aug 2011
Also, while the smartphone hasn’t yet surpassed the PC as the primary internet access device in Hong Kong, it’s catching up fast, Hayward says. The survey found 56% of smartphone users use their mobile phones to search every day, compared to 81% of people who still do search on PCs. “There’s a gap, but it is narrowing rapidly,” Hayward says.
The gap is even smaller for social networking sites – over 40% of users visit social networking sites every day, compared to the 43% who visit social networking sites on PCs.
Other findings of note:
  • Hong Kong smartphone users use their phones mostly at home and at work with 63% and 56% using their devices at these respective locations during the week.
  • 29% of users watch or share video clips.
  • Hong Kong smartphone users are likely to be doing other things while using smartphones, such as listening to music (54%), reading newspapers or magazines (46%), watching TV (41%), using the Internet on other Internet enabled devices (32%), reading books (27%), watching movies (26%) or playing video games (19%).
Google partnered with Ipsos Research to conduct the survey, which gathered over 30,000 sample responses between March and July 2011 from the 30 markets covered.  

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