Google reveals Hong Kong's smartphone habits

Metaratings
31 Aug 2011
00:00
Also, while the smartphone hasn’t yet surpassed the PC as the primary internet access device in Hong Kong, it’s catching up fast, Hayward says. The survey found 56% of smartphone users use their mobile phones to search every day, compared to 81% of people who still do search on PCs. “There’s a gap, but it is narrowing rapidly,” Hayward says.
 
The gap is even smaller for social networking sites – over 40% of users visit social networking sites every day, compared to the 43% who visit social networking sites on PCs.
 
Other findings of note:
  • Hong Kong smartphone users use their phones mostly at home and at work with 63% and 56% using their devices at these respective locations during the week.
  • 29% of users watch or share video clips.
  • Hong Kong smartphone users are likely to be doing other things while using smartphones, such as listening to music (54%), reading newspapers or magazines (46%), watching TV (41%), using the Internet on other Internet enabled devices (32%), reading books (27%), watching movies (26%) or playing video games (19%).
Google partnered with Ipsos Research to conduct the survey, which gathered over 30,000 sample responses between March and July 2011 from the 30 markets covered.  
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