ICM extends .xxx sunrise for trademark holders

Metaratings
18 Jul 2011
00:00
Stuart Lawley insists that there’s plenty of demand for .xxx. “We just closed off a pre-reservation service, and we had nearly 900,000 requests, with 630,000 different strings from 91 countries,” he says, adding that “a lot major brands from the US, UK, Holland, Germany are onboard – some are household names, some are less famous to the general public but still pretty sizable companies.”
 
Lawley says it’s too early to name names, though he says some public announcements will be forthcoming next month.
 
But it’s a fair bet that Hustler will not be among them. Hustler president Michael Klein said in a statement earlier this month that it will not be “shaken down” by ICM to protect its IP and will sue ICM if it sells any of Hustler’s trademarks to a third party.
 
Julia Dimambro, managing director of adult content company Cherry Media, also condemns the .xxx TLD as “detrimental and costly” to the adult sector.
 
And all of that’s just the business case. The .xxx TLD comes with all the other baggage that usually comes with adult content, particularly censorship. Many adult content players have complained that an .xxx TLD would relegate adult content to ghettos that makes it easier for regulatory authorities to censor them wholesale.
 
“Having listened to the arguments on both sides, how can something that is so fiercely and widely opposed, not only by the adult industry and Free Speech Coalition, but even by religious groups, have been passed if not purely for prejudiced financial gain?” Dimambro told telecomasia.net in an email. “The whole debacle goes entirely against the premise of the internet, what it stands for and amounts to little more than the means for unadulterated censorship.”
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