Netflix revs APAC engines with Disney deal and Japan launch plan

05 Feb 2015

Netflix is set to enter APAC with guns blazing, with a major content deal with Disney signed ahead of its Australia/New Zealand debut next month, and official plans to enter Japan later this year.

The Disney deal first: according to Netflix, its Australia and New Zealand subscribers will be able to stream film and TV content from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Lucasfilm.

With streaming services Presto and Stan now live in Australia (with Stan launching service just last week), the Disney content deal will give Netflix a serious leg up in what is already shaping up to be a very competive video streaming market, Techradar reports:

While rival streaming service Presto already has a large range of Disney shows and movies on offer, Netflix undoubtedly has the advantage as the service has exclusive streaming rights to Guardians of the Galaxy, Big Hero 6 and Maleficent in the months after launch, and its content will be available to stream in full HD where available.

Netflix will arguably need whatever advantages it can get, particularly if it turns out to be true that Telstra’s new streaming set-top box – which will support Foxtel-owned Presto – won’t allow users to access Netflix.

Meanwhile, Netflix – which has had Asia in its sights for some time – announced on Thursday that it will officially launch services in that market somewhere around the third quarter of this year.

Netflix Japan will offer a mix of Japanese TV series and films as well as overseas content and Netflix-produced content in HD and 4K (where available). Subscribers will be able to access Netflix content on smart TVs, tablets, smartphones, PCs and a range of Internet-capable game consoles and set-top boxes.

Gregory Peters, Netflix’s chief streaming and partnerships officer, has been promoted to general manager of Netflix Japan, which will open a regional office in Tokyo “soon” to “facilitate close partnerships with consumer electronics makers and to work with Japanese film and TV creators”.

Netflix aims to complete its global rollout by the end of 2016.

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