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The selection process for the market's third operator was a spectacle to behold
ITEM: There’s a new global OTT player in town, and it wants to share revenues with everyone.
Malaysia-based MyFed Asia announced the global launch of its “Klix” OTT video platform at the Broadband TV Connect Asia conference in Jakarta Tuesday. Klix comprises a global IP broadcasting hub that features compression cloud video processing and content delivery, and an Asian OTT TV Federation service accessible via an OTT box.
Norman Donald Price IV – advisor of MyFed Asia and the founding partner of consulting company UCN – admits that Klix is hardly the first OTT box to hit the market, but says its key differentiators lie partly in its compression technology, and partly in its collaborative business model that essentially promises that everyone in the ecosystem gets a slice of the pie.
“We're a collaborative enabler – that's our key differentiator,” Price says. “Our objective here is to approach the operator in more of a collaborative fashion. We could just as easily be a pure-play OTT player and load their networks and life would really not change for us. But we're hoping to partner with these operators and leverage their ecosystem from a billing perspective, a reach perspective, and a customer service perspective, and ensure that they have a role to play in the ecosystem.”
Other OTT video players like Hooq, iflix and Netflix also partner with operators. But MyFed Asia is positioning Klix as a “shared economy platform that delivers an economic upside for all the participants” – which basically means the network operators and the content providers share whatever revenue is generated.
Another differentiator, says Price, is support for multiple screens and the ability to login from any device. “People want to have a consistent experience across multiple devices, and that's what our platform enables.”
Perhaps the key technological differentiator, he adds, is the platform’s proprietary compression, developed by MyFed Asia founder and group managing director Yazrie Shukri. “We require less than half of the bandwidth that the other boxes in the market require, so where the other boxes require 1 Mbps, ours requires 200 to 500 kilobits per second to get the same experience.”
Price says that level of compression could also allow markets like Indonesia to expand the reach of OTT video beyond the urban centers where broadband is more plentiful (and competitive).
“Earlier today in the conference we heard about the challenges [in Indonesia] that come with massive data consumption on the network, the costs associated with serving that, and the challenges coming with geographic expansion and the ability to economically cover some of the suburban and rural areas,” he says. “We heard about the need to deliver the same experience in the rural areas as the suburban and metro areas over the next couple of years, and while the government is working out ways to facilitate that with things like infrastructure sharing and market consolidation, we can also look at how we can get these entertainment services deployed with the minimal infrastructure. With this compression technology we can look at reaching into these rural areas and provide a metro-like experience.”