Samsung up, Apple down and BB out

Joseph Waring

Samsung up, Apple down and BB out

February 04, 2014

Smartphone shipments hit the one-billion mark last year -- that’s up 38% from 2012 and double the 500 million sold in 2011, according to IDC. Both Canalys and ABI Research put the number just short of 1B – but the former estimates shipments surged 44% year on year.

Smartphones now account for 55% of all handsets sold globally.

Samsung added to its dominant position (up 2 points to 32%) while Apple was second and Huawei third – 5 million units ahead of Lenovo.

Sales of Android devices jumped 51% to 221 million units in Q4, accounting for 77% of total shipments. For the full year its market share increased from 68% in 2012 to 78-79% (depending on the source) as sales hit 785 million.

Apple’s iOS market share dropped from 23% in the final quarter a year ago to 18%, as shipments increased only 7% to 51 million, ABI reported. But compared to Q3, its share was up 3 percentage points. Canalys estimated shipments at 154 million for 2013, with Apple’s share falling from 20% in 2012 to 15%.

ABI says Microsoft’s Windows Phone posted a 104% jump in shipments to 10.9 million in Q4 from 5.3 million a year earlier (Canalys put the growth at 69%). But compared to Q3, it saw only a 19% increase. For the year shipments were up 90% to 32.1 million and its market share rose 1 percentage point to 3%.

BlackBerry’s new OS didn’t stem the sharp decline in shipments, which dropped 54% to 3.2 million from 6.9 million in Q4 2012. The company did see 42% growth quarter on quarter, but shipments for the year were just 19.8 million compared to 34 million in 2012 (and 51 million in 2011). Its share dropped to 1%.

 

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Joseph Waring

 

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