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The selection process for the market's third operator was a spectacle to behold
The Year of the Monkey was exhausting by almost any criteria. Measured by celebrity deaths, political surprises and global uncertainty, it was right up there.
For the regional telecoms industry it was also pretty turbulent.
All that digital disruption and the erosion of revenues we are seeing in profit results from operators and vendors such as StarHub, Ericsson, Vodafone, Chunghwa and Bharti Airtel. Those consequences have been evident in a slew of results over the CNY break.
Executives at those companies might not be followers of the Chinese Zodiac, but we can be confident that many of them have breathed a sigh of relief that they have seen the back of the Monkey for another 12 years.
So, as we welcome the advent of the Fire Rooster, what can telcos expect?
I thought I’d have a little fun and take some predictions from the Chinese Zodiac and apply them as some advice for the year ahead for regional telecoms players.
As I understand it, the outlook is different for everyone depending on their own sign, so if telecom executives want a more specific forecast they should perhaps take the year of their company’s foundation as a “birth year,” and consult the zodiac for specific advice
But according to the Chinese Zodiac, it appears that everyone can reap great rewards in the Year of the Rooster by tapping into Rooster traits. These include loyalty, commitment, hard work and looking at your absolute best.
Applied to the telecommunication industry, what does this mean? Here’s some off the cuff advice, meant to be taken light-heartedly:
Another aspect to the 2017 Chinese horoscope is that I read it is a good year for singles to get married, and for relationships. In the telco context, that means enhanced collaboration and partnerships, and even a willingness to merge. Could that mean an uptick in corporate activity.
All this, of course, needs to be taken with a grain of salt. A gweilo journalist is no expert in Chinese astrology.
But I do think that focusing on these traits can bring positive results for telcos, in 2017 and in any year.