Everyone today knows data has a lot of value. Ten years ago, we developed a market slogan for our then data analytics company - “data is the black gold of the 21st century.” Nowadays, almost all companies share that sentiment. But it is not so simple. Oil became the black gold because it enabled freedom. The data business must achieve the same.
“We try to collect all possible data, and then we find a model to monetize it, maybe sell to advertisers,” is a common sentence in many business plans. “We help companies monetize their data,” is another typical value promise. “Let’s offer... MORE