Some disruptors create the markets of the future because they bring new business models which revolutionize markets and harness new technology.
Other disruptors play a game which is a race to the bottom. They engage in a cut throat price war which sends everyone else to the wall, and they are among the last men standing. It’s a game of corporate Darwinism, not digital disruption in a positive sense.
Looking at India’s telecoms industry, I’m thinking that Reliance Jo is in the second category.
In the pursuit market supremacy, Jio has engaged in a price war which is... MORE