With the launch of 3G, the quantity and quality of VAS offerings have greatly improved, and many subscribers are starting to actively use what is being offered by operators. Propelled by the need to bring in service differentiation, operators are bringing new value added services in order to satisfy the growing demand of subscribers – whether they are individual consumers or corporate enterprises - VAS is increasingly a growth area which helps the operator to maximize revenue and grow their ARPU.
Presently Mobile VAS accounts for 10% of the operator’s revenue, and even in a difficult economic climate, it is obvious that the right portfolio of VAS offerings can be the difference between a loss-making year versus a profitable one.
Event official website: http://www.mobilevasasia.com
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