About Lifetree

17 Sep 2007

Lifetree Convergence Ltd is a global software products company offering advanced Billing & OSS, CMS Platforms in the telecom domain. Established in the year 2000, it now has presence in over 20 countries.

Lifetree's solutions empower several Businesses across the globe and help them deliver profitable and innovative services to end customers. Lifetree's world class platforms are built and implemented by a team of highly qualified professionals operating out of India, the world's software hub. The company has a resource pool of over 350 highly skilled IT professionals and has been certified as CMMI Level 3 Version 1.2. Lifetree also ranks amongst India's Top IT companies - a compilation by Dun & Bradstreet.


Lifetree is a total solutions provider, earning revenue from product licenses, implementation, customization and Support services. Lifetree's flagship offering @billity™ is an end-to-end converged Billing/OSS solution that integrates multi-segment billing and complete customer lifecycle management into a single product. The Company has recently launched a revolutionary single-screen portal product, Concierge™, which is based on the Service Oriented Architecture (SOA). It integrates access to disparate OSS/ BSS and other applications across a CSP (Communication Service Provider). Lifetree's solutions map to eTOM®* - the future industry standard proposed by Tele Management Forum. Lifetree sees "Managed Services" as the next big opportunity for growth. It has put significant thrust to this activity of outsourcing, in not only Billing but the complete IT management of Telcos.


The company's product portfolio can be categorized into 3 main segments

@Billityâ„¢: Flagship end-to-end converged billing and OSS platform
Convergent Charging Platform: Next generation convergent real-time charging platform
[email protected]â„¢: Converged interconnect billing solution
ZipBillâ„¢: Electronic bill presentment solution
ZipCareâ„¢: Web-based customer self- service portal

Sales and Service Framework
Conciergeâ„¢: Single-screen CSP Portal and application abstraction layer to link OSS/BSS applications including closed legacy applications.

Content Management
MDX+â„¢: Value-added services, comprehensive Messaging and Delivery platform for managing and distributing Content across multiple devices and platforms.


"¢ Future ready billing - converged at service level. Single platform and single bill for Multiple Services - fixed/ mobile/WiMAX/WCDMA/IPTV, etc.
"¢ Converged pre- and post-rating - differentiates the subscribers only on the methodology of payment
"¢ Convergent Charging Platform provides support for Hybrid Accounts
"¢ Enable separating the user from the payer
"¢ Optimization of existing infrastructure without having to replace existing ones

Sales and Service Framework
"¢ Conciergeâ„¢ offering is unique in the industry
"¢ Faster, more accurate customer interactions through single application access to customer information
"¢ Lower costs of operation due to optimized staffing levels, short training duration and quick learning curve
"¢ Rapid Deployment
"¢ Low Total Cost of Ownership.

Content Management
"¢ MDX+â„¢ provides a unique "Over-The-Air Menu", which renders the process of customers' interaction
"¢ Supports both "Ëœpush' & the "Ëœpull' services
Supports multiple channels for content delivery SMS, Web, WAP , USSD and STK
"¢ Allows re-use of existing content resources through interfacing with third party applications.
Faster time to market and accelerated ROI.
"¢ Enables service providers/operators to immediately deliver value added content services/premium services through multiple wireless devices.

"¢ Presently focused on fast-growing emerging markets such as Asia-Pacific, Middle East, and Africa
"¢ Going forward Lifetree is considering opportunities in developed economies such as Europe and North America.
"¢ Lifetree has an installed base of 40+ Tier 2 & 3 customers worldwide.

*Enhanced Telecom Operations Map (eTOM®) is the ongoing TM Forum initiative to deliver a business process model or framework.

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