Actus Digital announced a technology partnership with German-based Newbase, a developer of specialized media monitoring technology.
The combined solution features Newbase Press Production technology, which finds clipping and evaluating news and ads from print, e-paper and Internet-media, and Actus’ web-based media monitoring and management platform.
The integration offers broadcasters an end-to-end media monitoring solution with advanced integration.
“Actus brings broadcasters valuable data that enable them to make decisions whether it is to fix a technical glitch, change poor performing programming or confirm that advertisements were broadcasted as planned quickly and in many cases, proactively,” said Sima Levy, CEO, Actus Digital.
Actus solutions for managing broadcast monitoring and Newbase software for evaluation/clipping of articles from print, e-paper, online and social media cover efficient production workflows for all media streams relevant for media observers. Broadcast clips created with Actus ClipFactory easily integrate into Newbase MediaPortal, where clips from print, online, social media and broadcast can be searched and viewed by the clients.