Adaptive customer value optimization for communications service providers

SAS
18 Nov 2009
00:00

Many providers are struggling with the increasing complexity and cost of networks, service choices and business processes.

Read this white paper to learn how a customer value optimization approach can help service providers understand how customers engage with the company, identify ways to reduce churn, and systematically record customer management activities and results. You will also learn how a customer value optimization approach transformed the profit picture for a top-tier wireless carrier.

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