Cellcom Israel has selected Amdocs to replace disparate CRM systems with software from Amdocs' latest CES 9.1 portfolio, consolidating CRM operations across wireless, wireline, internet and international-calling lines of business.
As a result, Cellcom Israel will be able to enhance customer experience and better support its growth into new service areas.
Amdocs' billing software has been supporting Cellcom Israel for more than a decade. The managed services engagement has now been expanded to cover Cellcom Israel's CRM operations.
"By replacing disparate CRM systems with Amdocs software and expanding Amdocs' managed services to cover CRM operations, we will be able to better support service bundling and offer a higher level of customer care and service across all customer touch points," said Jack Oster, VP of IT at Cellcom Israel.
"We will also be able to improve the performance of processes such as new service and price plan introductions, sales, price plans switching and repair services," added Oster.