Amobee powers launch of proximity marketing service

Staff writer
09 Feb 2011

Amobee Media Systems has unveiled a new proximity marketing model for advertisers to launch “100% measurable,” performance-based campaigns by fusing traditional outdoor media with the power of mobile technology.

Amobee now offers its customers the ability to leverage users in high-footfall and high-dwell time locations for mobile-enabled media campaigns.

With the technology to locate a user and identify what mobile device they are using, Amobee can personalize a campaign experience for each user to enable them to interact with outdoor media via SMS, Bluetooth or Wi-Fi capabilities.

Under this new approach, advertisers only pay on a performance basis each time a mobile user interacts with the outdoor media.

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