Faced with more and more applications moving outside their control and stiff competition within their geographical markets, service providers are focused on rejuvenating their positions. They want to ensure their network is deployed in the most profitable manner, while also delivering the most reliable service. They want to make customers happy with their choice of service provider. They want to attract new customers and maintain existing ones with innovative and unique services that are tailored to their subscribers' needs.
Big data analytics is often positioned to fulfill those objectives. It is full of promise, but comes with a high price tag: analytics is custom built after a full data warehouse migration.
Alcatel-Lucent Motive Big Network Analytics (BNA) helps you capture and extract intelligence from the network and combine it with key customer data. It improves strategic decision-making, operational efficiency and customer experience and revenues.