APAC consumers desire touch notebooks

CRM Innovation editors
07 Nov 2013

More than four in five (82%) of respondents to an IDC Asia-Pacific end user survey indicated a preference for touch-enabled notebooks for their next PC purchase.

IDC said the explosion of smartphones and tablets, where touch screen is a prominent feature, is a key driver of taking these screens to the personal computer.

The study also finds that the majority of PC users today, even in emerging markets, own a smartphone, especially for 26-35 year olds at 87%.

However, from the survey that covered Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, South Korea, and Taiwan, IDC finds that only 6% of all notebooks are shipping with touch screens in 1H13 for these nine countries.

“It’s ironic that as PC market growth continues to go south, customers' need for for touch-enabled screens isn't being met yet,” said Handoko Andi, Research Manager for Client Devices at IDC Asia-Pacific.

“Reasons causing this glaring discrepancy include bad timing, as panel prices earlier this year were high, deterring PC makers from producing more affordable options,” he explained. For that, PC makers have been progressively announcing their plans to launch more affordable touch-enabled notebooks in the second half of this year.

Another driver is the lack of touch-enabled applications, which is forcing users back to using legacy apps in the traditional desktop mode of Windows 8 rather than the touch-optimized Modern user interface.

“While IDC believes that touch-enabled screens will eventually become the new standard of the industry, touch-enabled apps that are relevant to PC end users will be the crux of a much faster penetration in Asia,” Andi said.

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