Consumers in Asia-Pacific are leading the demand for mobile commerce services, with 84% of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses.
SAP AG has announced the study findings for Asia-Pacific which found that close to half (42%) in this region have used their mobile previously to buy goods and wish to make further purchases with their devices. There appears to be huge potential for future of mobile transactions in this region as half of mobile device users (42%) who have never before used mobile transactions, would like to do so in the future.
Overall, the study found that consumers are using their mobile phones for an increasing range of mobile commerce services, including researching products, responding to promotions, customer service inquiries and submitting meter readings to utility companies. Two thirds of APAC users agree that a greater choice of payment methods would encourage them to make a purchase from an organisation or retailer. Seven out of ten users in this region believe that mobile phones will be more important as a payment method in the future.
“Consumers in Asia-Pacific lead the world in the demand for mobile commerce and expect even more simplicity and capabilities,” said Anthony McMahon, Senior Vice President, Platform Solutions, SAP Asia Pacific Japan.
“There is a tremendous opportunity for organizations to interact and connect more personally with consumers via mobile. By unleashing the potential of their mobile device as an all-in-one communication channel, a loyalty card, location-aware personalised offers, a self-service kiosk, plus payments like cash, credit card or web currency, we expect mobile-savvy consumers and companies in Asia-Pacific to continue to lead the mobile economy.”