APAC tipped to lead big data transformation

Networks Asia Staff
22 Mar 2013

More than 75% of midsize to large businesses are implementing big data-related solutions within the next 12 months - with customer care, marketing and sales departments increasingly driving demand, according to new Microsoft research released in Asia Pacific.

The “Global enterprise big data trends: 2013” study surveyed more than 280 IT decision-makers in leading business with a global footprint.

The survey identified finds that demand for big data is increasingly taking place outside of the IT department. Customer care alone took up 41% of the demand, followed by sales (26%), finance (23%) and marketing (23%).

Nearly 90% of customers surveyed dedicate a part of their budget to addressing big data. 17% are in the early stages of researching big data solutions, and 13% have fully deployed big data solutions.

Nearly half of customers (49%) reported that growth in the volume of data is the greatest challenge driving big data solution adoption. Around 41% saw difficulties in having to integrate disparate business intelligence tools, while 40% took to task the tools used in gleaning business insights.

Big Data Transforming Asia-Pacific

The Asia-Pacific region today is witnessing one of the highest growths in big data globally due to the dramatic transformation of its nations. IT research firm IDC projects a five-year 46.8% CAGR (compound annual growth rate) in Asia Pacific’s big data technology and services market from $258.5 million in 2011 to $1.76 billion in 2016.

Arun Ulagaratchagan, General Manager, Server & Tools Division, Microsoft Asia Pacific, said: “Increasingly, more and more organizations are starting to understand the value of big data not just as a solution for IT problems, but as a competitive advantage. No matter the industry, big data can be used to manage customer demands and expectations, predict behavior, respond to rapidly changing market conditions, and improve overall operational efficiency.”

Related content

No Comments Yet! Be the first to share what you think!