Poor app loading times are enough to turn consumers off a brand, new research shows.
In a bid to better understand what consumers are looking for in apps, CA Technologies recently commissioned Zogby Analytics to conduct a study on perceptions towards apps in the region.
Titled “Software: The new battleground for brand loyalty”, the study was put together through a survey of 1,449 consumers and 259 business decision makers across five Asia Pacific & Japan (APJ) countries.
The study revealed a number of interesting tidbits, including how poor app loading time can result in users leaving a brand. Importantly, there appears to be a “disconnect” in perception between business decision makers and consumers on how well industries are able to provide app technologies.
If there is anything that wasn’t in doubt, it was the sheer prevalence of apps in our lives today. Indeed, the survey found that more than half (52%) of all respondents are using an app to shop, 49% are using them for internet banking; and more than 46% of respondents say they use their applications to make online purchases and consume media such as videos and television shows.
According to the study, below are the three factors that have the biggest impact on the consumer experience.