On the flip side, in order for application performance management offerings to fit service provider business models and strategies, technology vendors need to make their solutions better suited for a managed services environment. These include delivery methods and pricing models.
Telecom carriers need application performance management solutions that are easy to deploy and can be priced in a way that allows them to make a profit at low risk.
This would include the ability to pay only for what they are using, so there is no risk of over-provisioning and being "stuck" with licenses they can't sell to their customers. For example, UK-based technology vendor NetEvidence is delivering its solution as Software as a Service (SaaS) to its managed service provider (MSP) customers while offering a pay-per-use model for the monitoring capabilities it offers MSPs.
The bottom line: Companies are realizing that the performance of business-critical applications has a growing impact on their business goals, including revenue growth, customer satisfaction, business continuity and brand reputation.
Many of them understand that solutions that make their applications faster and more available can deliver a significant return on investment. Telecom carriers should be aware of the opportunity and use their position in the application delivery chain to offer services built around best-of-breed solutions that would allow enterprises to achieve their key goals for application performance management.
Bojan Simic is the founder and principal analyst at TRAC Research
This article originally published on SearchTelecom.com
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