Apple captures half of all handset profits

Tags

Apple captures half of all handset profits

Dylan Bushell-Embling  |   August 18, 2010
telecomasia.net
Apple nabbed nearly half of the available profits in the $6 billion mobile phone market in Q2, according to Asymco.
 
Apple took 48% of overall market ebit during the quarter, despite generating only 3% of sales, Asymco said. The company has held on to a similar proportion of the market for over a year.
 
Apple's Q2 share was more than double that of closest competitor Nokia, even though Nokia captured 34% of total sales.
 
The disparity is partly down to Apple's emphasis on profitability over sales, as well as the increasing importance of the smartphone market, Asymco said.
 
Apple and RIM, both exclusive smartphone vendors, have gone from a combined 7% profit share to 65% in the last three years.
 
The data indicates that handset makers have yet to come up with a real response to the iPhone, Asymco said.
 
Samsung and Motorola eked out a respective 1% and 2% share of the ebit pie in the quarter, after eight quarters of both running at an ebit loss. But LG sank to a loss after years of profit.
 
12

Tell Us What You Think

Add comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <a> <p> <span> <div> <h1> <h2> <h3> <h4> <h5> <h6> <img> <img /> <map> <area> <hr> <br> <br /> <ul> <ol> <li> <dl> <dt> <dd> <table> <tr> <td> <em> <b> <u> <i> <strong> <font> <del> <ins> <sub> <sup> <quote> <blockquote> <pre> <address> <code> <cite> <embed> <object> <strike> <caption>
  • Lines and paragraphs break automatically.
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

Voices_tabs

Robert Clark
With mobile Wimax stalled, Taiwan office closure triggers alarm
Robert Clark
Cisco reinforces analyst warnings
Peter Ryan/Ovum
Using CRM to reach out to India's middle class
Naveen Mishra
As handset makers strive to innovate the perfect device, sales of handsets are breaching new barriers in India
Martin Creaner
Inaction could lead to obsolescence
John C. Tanner
Deny and deflect

businessweek_industryview

Mehul Srivastava
Micromax is grabbing market share from Nokia by giving Indian consumers what they want
Tim Deluca-Smith, WDSGlobal
Delivering a consistent user experience and support options across a wider base of connected, non-portfolio devices is key to building loyalty

Frontpage Content by Category

Telecomasia.net's most popular news stories, blogs, analysis and features in the first six months of 2010

lighter_side_telecom_career

Staff writer
Turning your mobile device into its own mouse
Michael Carroll
Vice-president Li Yue to replace Wang Jianzhou