Apps top mobility priority for APAC firms

Enterprise Innovation editors
06 Dec 2013

Successful enterprise mobility deployment for firms in Asia Pacific including Japan goes beyond supporting Bring Your Own Device (BYOD), a survey by Vanson Bourne shows.

The study, commissioned by CA Technologies, reveals that such deployments require specific strategies targeted at balanced servicing of customer, IT and employee needs.

Conducted in May through July 2013, the survey covered 1,300 senior IT leaders in financial services, healthcare, manufacturing, public sector and telecommunications in 21 countries.

More than two-thirds (68%) of firms in Asia Pacific and Japan either already have an enterprise mobility strategy or plan to implement one within a year.

Organizations that have been successful with their mobility initiatives have experienced anywhere from a 18% to 24% improvement in business in the form of increased revenue, faster time-to-market, improved competitive positioning, enhanced customer experience, better employee productivity and lower costs.

The report also reveals that external customer initiatives are now outpacing internal BYOD projects on IT priority lists. It indicates customer-facing mobile initiatives are business-critical and need to be addressed with the same sense of urgency as internal efforts.

“Mobility has dramatically elevated the complexity of what is needed both for internal users and customer-facing systems,” said Vic Mankotia, VP for solution strategy in APJ at CA Technologies.

The study also found that the traditional focus for IT has been on devices, but the real opportunity is to focus on mobile apps.

Of the respondents, 71% selected mobile apps for customers or employees as their number one priority, versus 38% for internal BYOD and managing employee devices.

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