Video-on-demand (VOD) service HOOQ will kick off in the Philippines this month through a partnership with Singtel affiliate Globe Telecom.
HOOQ – a joint venture between Singtel, Sony Pictures Television and Warner Bros. Entertainment – will enable Globe customers to enjoy unlimited online streaming access and an offline viewing option to Hollywood and Filipino movie and TV content, via any device including computers, smartphones and tablets.
“The Philippines is a natural first market for us,” said HOOQ’s chief executive Peter Bithos. “Filipinos’ dual love of local and Hollywood content combined with their digital savviness makes the Philippines a perfect place for us to start.”
According to a Nielsen report in 2014, viewing online video content has become a pastime for digital consumers in the Philippines, with 85% watching at least weekly, the second highest in the region.
The same report also revealed that seven in 10 digital consumers in the country report watching TV content and movies via online sources such as video-on-demand.
HOOQ will be available to Globe customers as a plan-based service for 199 pesos (about $4.50) per month. It will also be offered as a bundled service with the telco’s “GoSURF” and “Tattoo” broadband services.