AsiaSat, Digital Magic to create UHD content

Staff writer
Daily News

Asia Satellite Telecommunications (AsiaSat) is collaborating with Digital Magic, a provider of advanced imaging solutions to co-produce UltraHD (UHD) content for AsiaSat’s UHD channel 4K-SAT, on AsiaSat 4.

The co-production includes a knowledge-based UHD mini-series on satellite communications to provide an easy-to-understand introduction to topics such as how a satellite works, how it serves people and how it is used in broadcasting high quality content.

“Compelling content is the key to drive UHD viewership. Creating original content is the first step of our collaboration with Digital Magic,” said Sabrina Cubbon, VP of marketing and global accounts of AsiaSat.

“Digital Magic is an industry renowned content producer in UHD and VR. We look forward to developing more together for our audience in Asia,” said Cubbon.

Percy Fung, production director of Digital Magic said initial content viewing among youth has suggested that this is a meaningful attempt to broaden public interest and knowledge in space and communications.

“We are delighted to partner with AsiaSat, Asia’s UHD satellite broadcasting pioneer to create original, insightful content to educate and inform our viewers in the region,” said Fung.

AsiaSat’s 4K-SAT channel is currently broadcasting a variety of full UHD content. Major TV operators in the Asia-Pacific have access to it via AsiaSat 4.

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