Tata Communications has announced an expansion of its partnership with Asian Television Network (ATN) Canada, the country’s largest South Asian broadcaster, to bring the network’s content to Canadian viewers. Using Tata Communications’ Media Ecosystem, ATN Canada will deliver a mix of news, sports and entertainment content to Canadian viewers on virtually any device later this summer.
ATN Canada will leverage Tata Communications’ end-to-end managed over the-top (OTT) and playout services to deliver content in an intuitive app format. Through the first phase of deployment, the network’s extensive mix of South Asian cultural content will be made available through several linear channels, across multiple formats such as iOS and Apple TV, Android, Roku, Fire TV and SMART TV’s.
Tata Communications currently provides ATN Canada with video transport solutions to deliver media content via broadcast to customers in Canada. With the expansion of OTT services, ATN can reach more viewerson more devices -- crucial as video traffic is set to constitute 80% of all consumer Internet traffic in 2019, up from 64% in 2014.
“With consumer internet traffic growing exponentially every year, it was imperative for us to expand our content delivery strategy,” says Shan Chandrasekar, president and CEO of ATN. “The way today’s millennials like to consume content is a far cry from the way their parents used to watch traditional TV, yet today’s millennials are tomorrow’s conventional family, with increasing demands for personalized content.”
“We are excited to expand our relationship with ATN Canada by becoming their sole provider of global OTT connectivity through our flexible, scalable content delivery network,” says Rangu Salgame, CEO, Growth Ventures and Service Provider Group at Tata Communications.