AT&T launches TV service on new phones

05 May 2008

(Associated Press via NewsEdge) AT&T is launching its new video service for cell phones on two phones, and will charge $15 per month for 10 channels.

AT&T Mobile TV is almost identical to Verizon Wireless' V Cast Mobile TV, and is operated by the same company, Qualcomm.
AT&T will have two exclusive channels on the service, it said.

AT&T already has a mobile video service called CV, which is based on different technology. It works like internet video, providing short clips on demand.

Qualcomm's MediaFLO service is more like regular TV broadcasts, constantly streaming shows on airwaves that run alongside regular cell-phone spectrum. Judging by V Cast Mobile TV, which is available on four phones, the quality is much higher than on-demand cell-phone clips.

The service will be available in 58 markets, including Atlanta, Chicago, Los Angeles and New York.

The only AT&T handsets that will initially work with the service are the ones that are going on sale Sunday: the LG Vu, a touch screen phone for $299.99, and the Samsung Access, a more traditional phone for $199.99. The prices apply with two-year contracts and are after $100 mail-in rebates. Other TV-capable phones will be available later.

The eight channels shared with Verizon Wireless are CBS Mobile, Comedy Central, ESPN Mobile TV, Fox Mobile, MTV, NBC 2Go, NBC News 2Go and Nickelodeon. The two channels that will be exclusive to AT&T are PIX, which screens movies from Sony Pictures, and CNN Mobile Live.

AT&T was initially planning to launch MediaFLO phones last year.

© 2008 The Associated Press

© 2008 Dialog, a Thomson business. All rights reserved

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