AT&T raises mobile video bar with Wi-Fi downloads

Mike Jude, Stratecast/Frost & Sullivan
04 Oct 2010
Indications from Stratecast research are that this will resonate well with consumers, providing a reason for AT&T's customers to maintain their U-verse service, and potentially convincing some people to switch to AT&T U-verse.
Stratecast expects that there will be a quick market reaction to U-verse Mobile In particular, Verizon, armed with its Droid devices, may respond quickly.
AT&T's advantage, however, is that the new application wasn't released in isolation. It is the result of some substantial investments in service infrastructure as well as substantial attention to consumer consumption dynamics.
AT&T's challenge will be to continue this process of service innovation through the continued service improvements and feature additions.
Mike Jude is a program manager at Stratecast/Frost & Sullivan in charge of the consumer communication services practice
This article originally appeared on
MORE ARTICLES ON: AT&T, iPhone, Mobile video, U-verse, US


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