Baidu, EMI Music launch online venture

17 Jan 2007

(Associated Press via NewsEdge) Chinese search engine and EMI Music launched an Internet venture that will let users listen to streaming music for free, adding to Baidu's growing entertainment business.

The venture will make EMI Group's Chinese pop music by performers from China, Hong Kong, Taiwan and elsewhere available on Baidu's Web site, the companies said. They said they would look into the possibility of offering free music downloads., which has more than 60% of China's online search market, has been expanding entertainment offerings in an effort to stay competitive in an industry where other Chinese Web sites combine search with entertainment and games, financial analysts say.

In October, Baidu launched a venture with Viacom's MTV Networks to distribute music videos and other programming online.

China has the world's second-biggest population of Internet users after the US, with 132 million people online at the end of last year, and 30% increase over 2005, according to the government.

China trails the US, Japan, South Korea and other markets in financial terms, but Internet companies are competing aggressively for access to its increasingly affluent consumers.

The companies said the venture also might help to reduce China's rampant music piracy by creating a legitimate alternative to Web sites that offer unlicensed music downloads for free.

© 2007 The Associated Press

© 2007 Dialog, a Thomson business. All rights reserved

Related content

No Comments Yet! Be the first to share what you think!