So can you indicate what these changes or new directions might be?
We're just starting on this change process - it's a very big change and you must understand that we are a large organization so things will take some time to change. We have decided the general direction for this change to follow and it will take us into new areas - very likely beyond the mobile space, but I can't disclose what they are now.
A lot of people talk about the consumerization of technology. Now how do you harness that trend and how do you make use of the potential knowledge that you can get from consumers?
We already have a very advanced infrastructure and platform in place. Therefore, when we develop new services we can just simply use our existing platform and complete the developing process in a very rapid way.
In terms of meeting consumer needs and reaching out to them we have many measures in place to do this, via the web, and other channels which all increase our interaction with consumers. We are keen to use consumer interests and insight to incorporate into our product development process.
I think we're a very consumer-oriented company and to have succeeded in this industry for this many years we have definitely had to be effective in listening to customers and have them participate in the operations and development of the products.
If you look ahead to the next two three years within your industry, what do you predict to be the best game changing shift? Is it going to be at device or operating system level?
I honestly think in the immediate future, concepts like Facebook - we call this direct e-commerce - will have huge influence on consumers especially in the way we consume media and content. Facebook users produce and consume the way they want so that e-companies like Verizon may have less impact and less influence on the direction of services they must provide - increasingly it is the consumer that will decide and have most impact on profits.