Bharti Airtel creates differentiation with personalized customer service

10 Jun 2008

To differentiate itself in India's highly competitive communications environment by ensuring customer relations delight through personalized customer service, Bharti Airtel has a managed services agreement with Nortel India to host contact center services for subscribers to Bharti's Airtel GSM mobile, broadband and fixed-line services.

The Nortel solution includes a 24x7 "virtual storefront" voice portal based on the Nortel interactive voice response (IVR) solution, and a Network Operations Center (NOC) in New Delhi to provide network design, integration, support and maintenance services for Bharti's contact center architecture.

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