Bharti restructures India, Asia business

Melissa Chua
08 Jul 2011


Bharti Airtel has confirmed earlier rumors of corporate restructure that will see the merging of various business groups.


Starting August 1, the firm will divide itself into two core segments – B2C and B2B. The former will consist of consumer facing businesses, such as mobile, digital TV and m-commerce, while the latter will focus on enterprises and carriers.


The new structure will also see operations in India and South Asia be divided into three geographical regions, each headed by an operations director – north, east and Bangladesh; south and Sri Lankan and west.


The heads of these operations, along with the heads of the B2C and B2B units will report to CEO of India and South Asia Sanjay Kapoor.


A Bharti spokesperson admitted in an email reply to the Times of India that the restructure would have an effect on jobs, but did not divulge details on the number of positions that will be lost. 


Bharti has been struggling financially since its acquisition of Zain’s Africa business last year. The firm reported a fifth consecutive fall in quarter profits since May due to low margins in Africa. Its domestic market share also fell from 32.7% to 31.3% for the 2010 financial year, according to regulator TRAI.


Melissa Chua

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