The business pressures that operators now face means they must make better use of their most valuable asset – customer data. Telcos have the opportunity to leverage this data and generate new revenue streams, which is the focus of this report.
However, their internal systems require a major overhaul for them to make sense of the massive data sets and use them effectively to drive revenue.
In the not-so-distant future mobile operators will be able to generate revenues from the packaging and selling customer data, Analysys Mason predicts. To take full advantage of big data solutions, HP’s David Sliter says telcos need to implement not only new technologies, but also to revisit some of their processes and work streams.
In a commentary piece Rob Rich from the TM Forum outlines the steps service providers need to take to create more personalized relationships with customers. Also, HP’s Miguel Carrero explains in a Q&A why context-aware insight puts operators at the center of the value chain for their customers.
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