Sectors as diverse as telecoms, financial markets and transportation are all facing demands for rapid innovation in business models, and the need to move beyond inflexible methods of pricing set by the constraints of IT systems, rather than the behavior of customers.
Potentially, service providers can benefit from increased differentiation, profitability, and customer retention. But to achieve this requires an ability to invent innovative tariffs and fee schemes, to enable revenue sharing through partnerships, and to develop confidence to employ radically-different go-to-market strategies.
Behind the scenes, these changes need to be enabled by a flexible business and transaction management system.