The short-range wireless technology dubbed Bluetooth Low Energy has debuted in Singapore, powering a mobile app from Pocari Sweat.
The new Beacon technology, which will be set up in all 7-Eleven stores in Singapore, provides area-specific content customization as well as a variety of interaction responses which is determined by the distance a runner has completed.
Also, the new device will allow users to achieve their running goals, by making the run more interesting through app-generated, customized running course.
7-Eleven stores as hydration points will also be represented in the Pocari Cross Run app, which is free to download and is available in App Store and Google Play.
Participation points will be awarded via the app, when users pass by a 7-Eleven store during their runs, complete a running course, or make a Pocari Sweat purchase, by tapping on the Beacon devices available at all 7-Eleven cashier counters. The longer the running distance, the more points a user will receive.
The interactive experience is not just limited to runners, whereby app users can also play games such as Bingo and earn tokens when they pass by 7-Eleven stores as well.
"There will be plans in the pipeline for Beacon to be extensively utilized for other promotions and campaigns by other companies after the launch of the Pocari Sweat campaign,” said Takamasa Tokumo, executive director of app designer Asatsu-DK Singapore.